Rebranding for a music festival in Jackson, Mississippi

For my final senior project, I rebranded a music festival with a focus on creating a cohesive and scalable visual system. I chose Cathead Jam for its strong potential and recognizable identity.

The original branding felt minimal, so I reimagined it with expressive typography and a vibrant color palette to bring more energy and personality to the festival. The result is a cohesive, dynamic system that carries consistently across all brand touchpoints.