Branding for a hard seltzer

For this project, I was given the creative freedom to design a concept of my choice. I developed Wavy, a hard seltzer brand inspired by beach culture—built around the idea that there’s no better place to enjoy a seltzer than by the water.

The visual identity combines a groovy aesthetic with a relaxed, coastal feel. I designed five unique can flavors along with packaging, a website, a magazine feature, social media content, and a branded truck wrap to transport the product.

This project deepened my interest in beverage packaging design, particularly can design.