Branding for a Restaurant
For this collaborative class project, my team and I developed a fully realized Greek-inspired restaurant concept. Working alongside an interior designer, Avery Powell, and a graphic designer, Lael Ebarb, we explored the prompt “What if?” by imagining a dining experience in a cave.
The name Siren draws from Greek mythology, referencing the allure of sirens luring sailors—reimagined as an invitation for guests. I customized the primary typeface with a subtle tail-like flourish to maintain an elegant, upscale feel.
I designed a premium ouzo bottle and contributed to a full brand system, including menus, signage, takeout packaging, server attire, and social media content.