branding for a skate board company

This self-initiated project was inspired by my personal interest in skateboarding. I developed the brand Shred Society, combining “shred” a common skate term that also reflects a sense of rebellion with “society” to emphasize community and belonging.

I aimed to create a bold, edgy identity supported by a distinctive mascot. The project expanded into a full brand system, including logo design, stickers, a custom skateboard, apparel, a magazine, posters, and an online shop concept.